Who is that shadowy figure?

Tune into BRAVO for the Top Chef 5 finale to find out.....or come by Flip.  I'll be hosting a viewing party on Wednesday.  Come and say hello!

Charting the course

Greetings, from Delta flight 2079 to Los Angeles! The last few weeks have seen a return to a hectic travel schedule. I can’t really remember all the cities, or some of the details, but I’ve seen some neat stuff.

Last week I was on the local Atlanta FOX channel, Showtime and the NBC Super Bowl pregame show.

I’ve also filmed some stuff that I can’t discuss much, but will air soon. I shot an episode of Food Detectives with Ted Allen. I participated at NATPE in Las Vegas. My demonstration that day has led to a few opportunities, including reading for a bit as host of a new chef program.

On the cooking front, of course, I’m getting ready for Flip’s expansion. With three cities expected later this year, and up to 9 the following. I just wrapped a dinner at Stevenswood Spa in Mendocino, where chef Patrick Meany is doing some real progressive food. And I’m on my way to meet with two very different groups to discuss a Richard Blais project in Los Angeles.

All of this sounds good and fun. Even typing it is fun and exciting. But, it hit me at some point during this run, that I’m just lucky. And I’m mad about that.

These opportunities just sort of happen. I don’t pursue them. In talking with my wife, I used the analogy that I will share with you now. We don’t know how to fish. We eat plenty of fish. But the reality is that we have a bucket on a boat and every once in awhile a fish jumps in it and dinner is served.

For the most part, we don’t even choose what fish to eat. We don’t get a menu. And the anger sets in when I realize that there are certain fish that I really WANT to eat. But instead of charting a course to find bluefin tuna, we happily nosh on buckets of flounder and smelt. Maybe an occasional cod or striped bass… you kind of get where I’m going, I hope.

Man, some super, high-grade, bluefin sashimi sounds great, doesn’t it?

So here is, a very personal description of that tuna that I seek…

it’s a home in the Bay Area. And don’t read into that so much, people can have multiple homes.

it’s a restaurant concept that incorporates super creative food with the casualness and comfort of your favorite neighborhood spot. And of course I’d like to see that concept happen in San Fran, NYC, LA, or maybe even London.

it’s figuring out what this book is about. Truth be told there are a few people who want to do a book with me and I’m just frozen at the keyboard. I’m never frozen at the keyboard.

it’s a television show that promotes creative cooking to the masses.

it’s having FLIP become an iconic brand.

it’s having Trail Blais develop giant ideas for the way we eat today and finding the connections to make those ideas happen.

it’s a really big fish…

I know.

Secret Agent Man

So, I’m back on tour, so to speak, over the next few months. Flip is getting on its feet and busier every day. We also received a stellar review. So, the next few months will see me balancing the oversight of a popular new restaurant in Atlanta, securing new investment for future Flips, and demonstrating, filming, teaching, and brainstorming.

I have to say that I never thought Trail Blais would have so many active areas of interest…particularly in the fields of entertainment and ideation.

Although, I can’t speak in specifics yet, I’m fascinated that my work has been able to create and improve products for companies ranging from beverage importers to (possibly) even our government. It’s an exciting new world. One with a long leash from the stove. But a leash none-the-less.

At the Pennsylvania farm show this weekend, someone asked if I was happy that I don’t cook anymore? This was as I was cooking for them? But I understand the question and the perspective. People have a difficult time viewing a chef as anything but someone who relentlessly toils in a small, closed kitchen.

Some, including my chef at FLIP, like to poke fun at how exhausted I am when I return from my trips. The poor ol’ chef, exhausted from cooking on a stage in NYC for a few days. I get it. I’m still a hard core restaurant chef who understands that culture. But I’m now the darkside. A few lucky turns away from having my own television show, my own creative restaurant, and many burger boutiques.

We need a DJ!

Just wrapped 2 events over the last 3 days. Taste of Atlanta and a demonstration for RCA (Research Chefs Association).

Taste of Atlanta was very impressive. I’ve been doing a lot of these types of food festivals lately and this one was very organized. A tip of the ol' dodgers cap to the people behind it... Good enough that I’d like to book for next year, wink, wink.

What came from the event, however, was what made it worth the time.

We need a DJ !

Not, literally, but I got to see G. Garvin go on stage after me, and he had the crowd amped with hip-hop mash ups and the sort. I think he even had a warm-up act!

Now for the record, I had no idea who G. Garvin was and I still don’t, but his show really inspired me.

If we are going to do demonstrations as regularly as we have; then we need to really think about the “show” not from just an informative stand point but as entertainment.

I’ll be turning this in the think tank for a few, and I’m sure we will figure out some neat ways to deliver better entertainment bang for the buck. If anyone wants to put together some intro music... hit me up!

Lot’s of fans at TOA, here are a few crazy groupies. Luckily, my wife was in the audience, as these girls were, well, all over me...

Two days later we trekked down I-75 and did an event at the Cryovac facility. We demonstrated some creative cooking techniques, mostly sous vide cooking.

Overall, a good show. A different crowd for sure, one that made for some great discussion , and intense ideating. I just like that word. Is it a word?

Catering. There’s a word I hate. Not the application, just the imagery of the word. Is there a better one ?

It is a strange juxtaposition. Many of these events and shows feature my demonstration and then catered food. For the large scale, this is neccessary. BUT....

I like "cocktail cuisine", passed food, and events. There’s something igniting here, even though it sounds common.

In other random news.

The dodgers suck, really blew it last night. neatest contact of the RCA night, and I say this with all due respect to all who I met. Meeting the wife of the guy who owns Distant Replays in Atlanta. The vintage sports clothing store.

Lenny Dykstra, away jersey, Mets, size 42 , I’m just sayin...

And I hope I’m not embarassing myself with my Housewives blog, just trying to keep it real! Check it out here.

30,000 feet and climbing

I’m on a plane heading to LA. In the spirit of full disclosure, something I hope rings through in this blog,
I’m on my way to speak to a company about running a new restaurant. I guess it’s not really full disclosure, as I am not going to mention the names behind it, but you get the point.

This is my 4th trip to LA for such a purpose. I find this interesting, in that it seems to be a hot city in the culinary market presently. I’m fielding offers and opportunities from other places as well, but LA seems to be calling much more frequently. We will see how it goes...

Last night I dreamed about FLIP, my new burger project opening in Atlanta in a few weeks.
It seems odd, not dreaming about hamburgers, although that is odd perhaps, but odd that this is in essence my simplest culinary endeavor, but the one I am most concerned and serious about.

It symbolizes a few career obstacles.

1. Overcoming the theory of a concept restaurant. It is, it’s a burger place. But I need to drive it with a chef's passion. It will be the only way to truly separate itself in the burger market. I’ve been to too many burger spots in preparing for FLIP, and none, even the ones with real chefs behind them, deliver a "chef driven" experience. Some are just "phoning it in."

2. Excelling in business operations. This thing needs to be tight, when you are talking about 200 units in the future, it must be tight. My staff has no idea how this opening could impact their lives. I do.

3. Not caring about critics ( and I use this title loosely). For as many people who are extremely excited about the opening of FLIP, there are a very small, passionate group of haters who also can’t wait. I’ll be ready for you.

So we are in the stretch run for FLIP, and I’m looking forward to being in that kitchen and experiencing what I think will be a very busy opening. Look for a creative and fun menu, at a low price point, with a modern design.

Also, please reserve a seat or two for my guest appearance cooking two courses at Shaun’s in Inman Park next Wednesday. Shaun Doty has long been a chef I have respected in Atlanta and I’m honored that he asked me to participate in his anniversary dinner.